Jereme Elwell
Shop owner

Jereme grew up in the automotive industry. At a young age, he started gaining hands-on experience working for his father’s shop, Ritch’s Auto Body in Incline Village, Nevada. Jereme’s never ending passion for cars influenced a desire to pursue a career in the automotive industry with a goal of owning his own business. Jereme received a degree from Wyotec and continued to grow as a restoration and fabrication expert through his years of experience working at major shops in Southern California. Jereme was head fabricator and shop manager for First Class Autowerks in Oxnard, Calif. where he specialized in chopped tops, suicide doors, and air ride suspension to name a few. He went on as lead fabricator at Palmer’s Custom Paint & Body Shop in Camarillo, Calif., working on cars that were valued $100,000 and up, along with working on vehicles that have won prestigious awards like the Ridler Award.

In addition, Jereme has been featured in several publications and TV shows including: Monster Garage: How to Fabricate Damn Near Anything, an episode on Overhaulin’; and, Jereme was responsible for over 150 modifications while working at Palmer’s on a 1969 Chevy Blazer that was featured in Truckin’ Magazine as 2010 Top Ten Trucks of the Year.

Katie Lien Elwell

Katie grew up in Coeur d’Alene and has always been very active with the community at a young age.  After graduating from the University of Montana with a bachelor of science degree in Business Marketing, she moved to Southern California and worked for Jet-Allinace, Inc. in Westlake Village, Calif. Getting in on the ground-level, Katie witnessed the intense labor and attention to details that is necessary for a start-up company to succeed. As much as she enjoyed the job, her heart remained in Coeur d’Alene. Katie worked for North Idaho College as the Alumni Relations and Development Coordinator, where she fundraised and friend-raised on behalf of the college.

Steel Rose Garage continues to grow, as well as the need for promoting the business and managing the office. Katie is excited to get the opportunity to be more involved with the company and looks forward to visiting with potential and current customers.